WHAT STEPS CAN I TAKE TO PROMOTE MY WEBSITE?
General Information:Once you have spent time customizing your website to professionally and creatively complement and extend the unique message of your organization, you will want to make sure it is seen by as many visitors as possible.
At the basic level, you should include your website address on all of your marketing materials including: all stationary such as letterhead, envelopes, business cards, and also all advertisements, sponsorship announcements, written articles and profiles that may be published about your organization, all marketing pieces such as brochures, slicks, flyers, direct mailed and web-mailed promotional pieces and giveaway products such as pens, cups, keychains etc.
At a higher level, you should seek to register your website address with any network organizations, business associates, vendor partnerships, or professional affiliations who may have a widely known web address. It is advantageous to have your web address shown as links on other's websites representing your industry or affiliation, especially if they have significantly more web traffic than your own website. This can help drive hits to your site. Just take care to ensure that any site which links your site to its own will fairly and appropriately represent your company. Otherwise linking could be detrimental to your company's image.
After you finish coordinating your METAtags with your Home Page content, publish your Century Direct Site with your own top level domain name (www.mypractice.com) and PLEASE BE PATIENT! Search engines like Google and Yahoo send out what are called "Web Crawlers" to seek out web site META tag information for their registration and catalog process. It can take 30-90 days or more, for them to find your site as they "crawl" across the 50 million web sites in the universe. Again please be patient they are looking for you.
How come I'm not on Page 1 when I search my site?
After Google, Yahoo, MSN and other search engines find you, they rank your site (list you along with thousands of other web sites using your same keywords) by means of mind boggling algorithms using a variety of internet concepts. Keep in mind search results will vary from one search engine to another so there are no hard and fast rules that apply in all situations. Also, search engines are constantly changing their procedures to stay ahead of people who are constantly trying to fool them to "get to the top" of the list.
AT THIS TIME (summer 2006), a major factor in search engine ranking (where you appear in the list of thousands of other web sites) is "link popularity". Link popularity refers to the number of other SIMILAR web sites that have your URL (www.mypractice.com)listed on their site. The folks at Google and other search engines think this is a good indication that you're somebody important and have a very desirable web site that should be given list priority. You can go to this link on Google to read more:
Information on Using Century Direct Search Information Tools:
Century Direct system offers some unique tools that allow you to include MetaTag or Keyword information about your web page content for use by Search Engine companies. Search Engine companies create indexes or directory listings for visitors to search and find information on companies, products, services or miscellaneous information. The more links to your site and the more visitors who visit your site, the higher your listing will become in each search engine filter.
The following steps will walk you through the process of optimizing your Century Direct website for submission to search engine companies and explain which steps you take and also what Century Direct does upon your registration of your site.
Step One: (You)
Make sure your home page contains some brief mention of all that your practice offers, location, etc. The home page is the URL that is submitted for listing, however, many search engines scan deeper to interior pages of your site.
Step Two: (You)
Go to <Admin Home> section and make sure you have updated the site-wide Description and Keywords fields located in Website Options, Default Meta Searching Information section of the Administration Screen. Choose Edit to make corrections. Click the boxes to update this information for your Home Page and or all pages the click <Save Changes> to update all your pages. This information will be utilized by Century Direct to provide general information about your practice and its products or services to the Search Engines.
Step Three: (You, Optionally)
For basic site submittals such as the one you are processing through Century Direct, most Search Engine companies do not guarantee a specific placement within their listings, however, priority placement may be available for an additional fee. Please visit your search engine of choice for information about their priority placement fees and processes. Click here for some links to various major search engine internet marketing programs.